Mission Statement
Pure Juice Organics provides raw, cold-pressed juices with produce from local, organic farmers. All of our products are made with the belief that healthy living stems from not only a healthy diet, but also an active lifestyle, an awareness of the importance of sustainability, and a culture of giving back to the communities around us.
COLD-PRESSED juicers extract the insoluble fiber from the juice of vegetables and fruits without adding any heat. We use the Goodnature X-1 hydraulic juicer, which keeps the juice at a cold temperature and limits the amount of air that mixes with the juice. The result is very slow oxidation, which is important to keep the live enzymes, antioxidants, vitamins and nutrients intact. The X-1 juicer squeezes every drop of goodness from the vegetables and fruit including the skins, which are very nutritious.
RAW & UNPASTEURIZED juices are never heated and not HPP (High Pressure Pascalization) treated. Our juices will stay fresh for 3 days. The artificial extension of the lifespan through pasteurization or HPP violates the fundamental principle of “raw”. We make juice that is not denatured; all the plant-based nutrients and enzymes are alive in each bottle.
100% ORGANIC juice is pressed with ingredients from farms following organic farming methods, which protects the environment and wildlife. Seeds are non-GMO and air, water, soil and ultimately our bodies are free of chemicals from pesticides and fertilizers. Organic farming builds healthy soil to grow more nutrient dense crops for better and truer flavor. Eat with a sense of place by supporting your local farmers’ market.
LOCAL means we source our certified organic fruits and vegetables from California and west coast farms, minimizing the travel distance from the farm to the bottle. Local crops are picked at the peak of ripeness when the crop is most nutritious and delivered straight to our San Jose kitchen. Our partner, Jacob’s Farm located in San Jose, grows many of our organic produce. You can pick your fresh vegetables straight from the field!
ACTIVE LIFESTYLE is mental, physical and emotional well-being. We must exercise our mind, body and soul to reach balance and harmony.